Terms & Conditions

01 Agreement to Terms

These Terms & Conditions ("Terms") govern your use of the website at optomedge.com and the digital marketing, website hosting, software development, and consultancy services provided by OptomEdge Marketing Technology ("OptomEdge", "we", "us", or "our").

By browsing this website, requesting a consultation, or engaging our professional services, you ("Client", "you") agree to be bound by these Terms. If you do not agree, please discontinue using this website and our services.

02 Services & Client Engagements

OptomEdge provides specialized marketing technology and consulting solutions designed for independent optometry practices, including but not limited to:

• Digital advertising management (Google Search Ads, Google Maps, Meta Ads);
• Website design, development, and LiteSpeed managed hosting;
• Practice Management System (PMS) conversion tracking and attribution;
• Patient database recall campaigns (SMS and Email);
• Turnkey contact lens and optical e-commerce systems;
• Practice marketing technology advisory and fractional management.

The specific deliverables, retainer tiers, and scope of work for client engagements are set out in individual proposals, service schedules, or electronic subscription agreements.

03 Account Ownership & Direct Ad Spend

We operate with total transparency regarding client assets:

• Direct Media Billing: All advertising media spend (Google Ads, Meta Ads) is paid directly by the client to the advertising platforms using the practice's nominated payment method. OptomEdge charges a professional management fee only and never adds hidden percentage markups to your ad spend.
• Asset Ownership: You retain complete administrative ownership of your Google Ads accounts, Meta Business Manager, Google Business Profile, Google Analytics properties, domain names, and website files. If you ever conclude our engagement, you retain full access to all historical data and assets.

04 AHPRA Compliance & Clinical Responsibility

OptomEdge adheres strictly to the Health Practitioner Regulation National Law and the advertising guidelines published by the Australian Health Practitioner Regulation Agency (AHPRA) and the Optometry Board of Australia.

• We will not create advertising copy that contains prohibited clinical testimonials, misleading or deceptive therapeutic claims, or unlawful price representations.
• Clinical Independence: OptomEdge is a marketing technology consultancy and does not provide optometric advice or medical diagnostic services. All clinical examinations, patient treatment plans, and health decisions remain the sole, independent professional responsibility of the licensed optometrists and clinical staff of the practice.

05 Fees, Invoicing & Retainer Terms

Service fees are invoiced in Australian Dollars (AUD) and are subject to Goods and Services Tax (GST) where applicable.

• Monthly Retainers: Ongoing services (such as Ads Management, Website Hosting, Marketing Assistance, and Campaign Management) are billed on a recurring monthly cycle.
• Payment Terms: Invoices are payable upon receipt or via automated debit on the agreed billing date.
• Cancellation & Flexibility: Unless specified otherwise in a custom written agreement, monthly retainers operate on a flexible month-to-month basis and may be cancelled with 14 business days' written notice prior to the start of the next billing cycle.

06 Client Responsibilities

To enable us to deliver effective services, you agree to:

• Provide timely approvals, practice information, practitioner credentials, and feedback when requested;
• Ensure all clinical service descriptions, fees, and brand assets provided to OptomEdge are accurate and legally compliant;
• Maintain appropriate administrative access permissions required for our technical integrations.

07 Respect for Privacy & 1-Click Communications

We respect the privacy of all practices, partners, and contacts. Our handling of personal data is governed by our Privacy Policy.

In accordance with the Spam Act 2003 (Cth), all educational newsletters and marketing dispatches sent by OptomEdge contain an automated, functional 1-click unsubscribe mechanism. You may withdraw consent to non-essential communications at any time with a single click.

08 Intellectual Property

All preexisting intellectual property owned by the Client (including practice logos, trademarks, and clinic photography) remains the exclusive property of the Client.

Upon payment of all applicable fees, OptomEdge grants you a perpetual, non-exclusive license to use all landing pages, graphic assets, and copywriting created specifically for your practice. OptomEdge retains ownership of its proprietary scripts, tracking frameworks, internal integration tools, and general marketing methodologies.

09 Limitation of Liability & Disclaimers

While OptomEdge applies rigorous industry expertise and proven optimization techniques, we do not guarantee specific numerical revenue figures or appointment volumes. Digital advertising performance is subject to external factors beyond our control, including local consumer demand, competitor bidding behavior, platform algorithm updates (Google/Meta), and weather/economic conditions.

To the maximum extent permitted by the Australian Consumer Law (ACL), OptomEdge shall not be liable for any indirect, incidental, special, or consequential damages, loss of clinical revenue, loss of goodwill, or business interruption arising out of or in connection with our services.

10 Governing Law & Jurisdiction

These Terms are governed by and construed in accordance with the laws of the State of New South Wales, Australia. Both parties submit to the non-exclusive jurisdiction of the courts of New South Wales and the Commonwealth of Australia.