Privacy Policy

01 Introduction & Scope

OptomEdge ("we", "us", "our", or "OptomEdge") provides marketing technology, digital advertising management, website hosting, software development, and strategic consultancy services specifically designed for independent optometry practices.

This Privacy Policy sets out how we collect, hold, use, and disclose personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and the Spam Act 2003 (Cth). By using our website (optomedge.com) or engaging our professional services, you agree to the collection and handling of your information as outlined in this policy.

02 The Information We Collect

We only collect personal information that is reasonably necessary for us to conduct business, deliver our professional services, and communicate with you effectively. This information may include:

• Practice & Professional Contact Details: Full name, practice business name, work email address, telephone numbers, and practice physical address.
• Commercial & Billing Data: ABN/ACN details, billing contact information, and payment transaction records (credit card details are processed securely via PCI-DSS compliant third-party gateways such as Stripe and are never stored on our web servers).
• Technical & Website Usage Information: IP addresses, browser types, device identifiers, operating systems, and anonymous interaction metrics collected via secure cookies and web analytics tools.
• Practice Technical Credentials (Clients Only): Where authorized by practice clients, administrative access tokens or credentials for Google Ads, Meta Business Manager, WordPress, or Practice Management System (PMS) integration endpoints.

03 How We Collect Information

We collect personal information through lawful and fair means, primarily directly from you when you:

• Submit an enquiry form or request a complimentary audit via our website;
• Subscribe to our optometry marketing newsletter, practice guides, or resources;
• Schedule a discovery call or communicate with our team via email or telephone;
• Enter into a service agreement or retainer with OptomEdge.

04 Email Communications & 1-Click Unsubscribe Guarantee

We strictly adhere to the Spam Act 2003 (Cth). We only send marketing dispatches, practice insights, and industry updates where we have your express or implied consent.

Easy 1-Click Unsubscribe: Every commercial or marketing email sent by OptomEdge contains a visible, functional, and prominent 1-click unsubscribe link at the bottom of the email. Clicking this link immediately updates your preferences with zero hurdles, questionnaires, or delays.

Note: Existing clients will continue to receive essential administrative notifications (such as hosting security alerts, system maintenance schedules, and monthly billing invoices) necessary for the ongoing delivery of their active services.

05 Use & Disclosure of Your Information

We use your personal information solely for the purposes for which it was collected, including to:

• Deliver, manage, and optimize our digital marketing and web services;
• Respond promptly to your service enquiries and technical support requests;
• Process account invoices and maintain accurate financial records;
• Provide relevant industry analysis, regulatory updates, and optometry marketing benchmarks;
• Maintain the security, uptime, and integrity of our websites and cloud infrastructure.

We do not disclose your personal information to third parties except where required by law, or to trusted service providers operating under strict confidentiality agreements who assist us in operating our business (e.g., Australian cloud data centers, authenticated transactional email delivery gateways, and merchant payment processors).

06 Data Security & Sovereignty

We take all reasonable technical and organizational precautions to protect your personal information from misuse, interference, loss, unauthorized access, modification, or disclosure.

• All web communications on optomedge.com are encrypted using 256-bit Secure Socket Layer (SSL/TLS) technology.
• Our cloud hosting environments utilize hardened web application firewalls (WAF), multi-factor authentication (2FA), and continuous intrusion detection.
• Client credentials and API access tokens are stored in encrypted, isolated key management vaults with strict role-based access controls.

07 Cookies & Web Analytics

Our website uses standard cookies and web analytics tools (such as Google Analytics 4) to understand how visitors engage with our pages. These cookies collect anonymous traffic data (such as page views, session durations, and referral pathways) that help us improve user experience and site speed.

You can adjust your web browser settings at any time to refuse cookies or alert you when cookies are being sent. Doing so will not affect your ability to navigate our core website content.

08 Accessing & Correcting Your Information

Under the Australian Privacy Principles, you have the right to request access to any personal information we hold about you and to request that any inaccurate, incomplete, or out-of-date information be corrected or deleted.

To make a request, simply contact our Privacy Officer using the details below. We will respond to your request within 14 business days.