One-stop shop for Independent Optometry marketing and digital technologies.

[email protected]     Australia, NZ, Canada, US, UK

MORE HAPPY PATIENTS

We like to make your Optical life easy.

Running an Independent Optometry practice in 2025, it can be hard to keep up with the changes to the optical market. We help you with anything you need done relating to technology, patient marketing, and overall practice success.

100,000+
patients

Newsletters
Campaigns
Online Bookings

“OptomEdge gave me
the modern technology
tools I needed.

A natural extension of your team. If you need something done, we do it.

Beyond the Appointment: 

With over 15 years experience supporting Optometry practices in Australia, we have a rich background to help you achieve your practice goals, streamline your marketing and technology systems.

Website Management

Chances are, your website is currently not managed by anyone. This is a liability that we would like to help you with.

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Patient Newsletters

The most underrated marketing tool for the healthcare industry. We write monthly optical digital newsletters for you.

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E-Commerce Shop Management

It could be as simple as a contact lens re-order form, or a full optical ecommerce service. We have done it.

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Blog Writing for Google Rank

We have a cost-effective solution to give you keyword-rich articles for your website. This helps your SEO and Google Rank.

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Local Area Marketing

Not everything has to be online. We have lots of ideas about how to run effective promotions in your community, both offline and online.

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Virtual Marketing Assistants

Sometimes you just need things done. You can have your own virtual marketing assistant who will respond to you promptly by email.

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Optical Retail Support​

You probably know that helpful direction at the right time can save you time, money, and certainly avoid stress. We have built relationships over the years with nearly all Optical Suppliers and Customer Groups, so we are in a unique position to support you independently according to your own wishes, all while knowing how the industry works.

No Contracts: Risk Free

Since our company inception in 2016, we enjoy working with Optical companies that join us on an ad-hoc basis, and continue as long as it benefits them. We want you to be smart with your money, and will guide towards making wise marketing and technology decisions for your practice.

Turn-Key Solutions

We come to you prepared. Most practices struggle with the same set of challenges. So we have a toolkit of ready-made solutions which can be adapted to your specific needs.

It saves time, and saves you money.

Frequently Asked Questions

What is the quick summary of what OptomEdge can help with?

  • Technology Systems including Websites, E-Commerce, and Email.
  • Promotional Campaigns using your Database to excite your current patients and motivate your lapsed patients
  • Digital Ad Campaigns on Social Media designed to increase new patient acquisition
  • Everything to do with Digital Marketing, your website and online presence
  • TaskMaster Virtual Assistant program where you can have a dedicated staffer work on your wishlist of to-do items.

Do you have many examples of past works?

Yes, for sure… 10 years worth!

We do treat all client work confidentially, but we also have captured a lot of best practices which can be shared with our current and future clients.

Most importantly, we have templates which we retain ownership of which have worked well for many practices, and we continually update them over time.

What's the easiest way to get started?

We love to receive emails because it shows that you’ve thought through your situation and what specifically you would like help with.

We have many ready-to-go solutions available, but we will listen to your needs and give you a proposal to work together designed to be economical, effective, and easily manageable going forward.

What are my payment options?

For global clients, we accept credit card payments via Stripe with a nominal processing fee of 2%. 

SWIFT payments are also accepted if that is your preference.

For Australian clients, we have BSB Bank Transfer details, and PAYID / OSKO

Can i get a Rep to visit me?

We offer digital meetings which can take place at a time of your choosing, either during or after practice hours.

You can listen in and watch our demonstrations on your phone or laptop from the comfort of your own home or office.

Can you work with my Practice Staff / Receptionist?

Yes, absolutely, we are used to it. All of our work is designed to be user friendly, and empowering for your team to learn from us to be able to self-manage in the future if that is part of your practice development plan.

Our vision is to provide you with tools and templates which you subscribe to ongoing which are useful for your team ongoing.

We Would Love to Hear from you

We appreciate the opportunity to work with you to grow your eye care practice within your communities.

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