PERFORMANCE-BASED MARKETING FOR OPTOMETRISTS
Our industry has the dual benefit of providing clinical outcomes, but also with the element of STYLE! Patient marketing is an art form and our team has spent years refining what works across both print and digital media. We will bring any idea that you have to life, or choose from our proven, ready-made campaigns.
Positive ROI
We pursue areas that can be measured. This gives you valuable feedback to know if your marketing dollars are getting the results you need!
Making it Easy
Your team dynamic is an important part of your success. Everything we do is designed to empower your team, while shouldering some of the workload through technology and our content templates.
Pay for Performance
We are mindful that most practices have not had great experiences with any form of marketing in the past... how frustrating! We can work with any budget to demonstrate success and build upwards from there to get results that you can see.
Global Scope
We are a digital agency that operates an online service and support model. Reach out to us by email wherever in the world you may be. We have worked with optometrists in US, Canada, Australia, New Zealand, England, South Africa... and the list is growing.
Watch our Video!
We are a full service marketing agency with many years experience supporting Optometry practices around the world. We help to give you all the latest tools to be the provider of choice for eye care and fashion eyewear in your local areas.
We know the optical industry front to back. We know there are many different levels of expertise and support from your existing network, such as from suppliers, industry associations, and membership groups. We are here to see what works well and propose ways to improve upon it even further. There is no quick fix, creating quality content and campaigns requires creativity, and savvy marketing expertise. Our services start from $50/month, the idea is to offer you as much value as we can that you are not already receiving elsewhere.
Win with Google!
We are very conscious of the shady practices of SEO consultants over the years. Thankfully, Google has refined their rules to reward those that are producing genuine content, while maintaining an active presence online. You tell us which keywords you would like rank highly for and we will outline how you can get there. Fully transparent, while applying our tried and true methods.
Working Collaboratively With You
We work with busy healthcare professionals so we ensure a very efficient briefing and project management process. Anything from a single letter mailout to large e-commerce websites, we ensure that you have the end-goal in sight at all times.
Concepts and Templates
The idea stage. Pick from one of our existing programs, or dream up your own.
Timeline and Plan
Being on-time is very important to us. It's a big part of delivering results, and ensuring you get the best possible ROI. We give you a project calendar to keep track of all your activities.
Design & Development
This is where the magic happens. You can focus on your daily practice operations, while we focus on the marketing side of things.
Reporting and Results
Many of our programs operate on a monthly cycle. You get to review and quantify the benefits to your practice in specific, measurable terms. It's what inspires our customers to keep re-investing with confidence.
Popular Programs
Some of our programs are universally applicable to any Eye Care Practitioner around the world. Here are a few examples, enquire on your country page for your currency.
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Patient e-Newsletters
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$150
Per Month - A steady stream of newsletter content, with your practice branding and messaging, sent to your mailing list according to your preferred schedule.
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Digital Advertising
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$199
Per Month - Choose from a Google Adwords or Facebook Ad program. Designed to connect interested people from your area to your specialty areas of Optometry.
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Technical SEO
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$499
Per Month - Technical SEO Services offered on a 3 month basis according to your practice objectives. This can save you advertising dollars by putting you on top of Google.
Practice Insights
RESOURCES FOR OPTOMETRISTS, EYE DOCTORS, PRACTICE MANAGERS, AND DISPENSING OPTICIANS
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Online Appointment Technology
Patients looking to manage their busy schedules are increasingly looking to use online appointment services to book their next eye exam. This is a new opportunity for practices to use digital technology to work for them even outside of practice hours.
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Marketing Automation for Optometry
We are living in a world where there are more tools and online services than ever before. Marketing Automation is a technology which allows you to schedule your marketing activities and communications in advance, and in response to your customers actions as
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How much is a patient worth to you?
Patient profiles are an important part of practice marketing. Identifying common groups that purchase in the same way allow you to refine and enhance your services to really add value to your patients experience, while paying attention to your bottom line.
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New vs. Existing Patients: Where to Start
A practice has many assets which bring value and sustainability to the business… physical location and shopfit, staff, referral network and community ties, practice reputation, but most essentially its network of current patients. In marketing terms, more
