Patients looking to manage their busy schedules are increasingly looking to use online appointment technology to book their next eye exam. This is a new opportunity for practices to use digital technology to work for them even outside of practice hours. In reality, website forms have been around for ages providing a simple way for patients to request a preferred time, and this gives the practice staff a chance to review the most suitable times for the particular needs of the patient. With advances in Practice Management System cloud-based technology, there are more options to integrate directly and patients can self-serve and in some cases select their preferred optometrist and time slot in real-time.
We think this is a great way to put your website and social media efforts to work. Too often, we see practice websites with outdated content, and no awareness from the practice owner about how their sites are working to deliver new patients. The key is to select a suitable appointment technology provider that allows you to customise the booking experience to match your practice brand.
In marketing terms, a conversion occurs when your marketing efforts result in a new patient or an existing patient returning for their next appointment. When using digital advertising for your practice, it’s very important to be able to measure the results, and make it easy for your patients to respond to your ad. Online booking forms can be embedded in specific promotional pages, in addition to a permanent feature of your website.
We have co-developed PMS connectors with our preferred partner Appointuit by Jayex Healthcare which enable you to set up online appointments and benefit from marketing technology to keep patients engaged over time. Our Dynamic Patient Recall system offers Online Appointment solutions with integrated Email and SMS templates, including an automated Print & Post service. Give us a call to discuss compatibility with your PMS today. For more information about our technology partner, read our latest press release here.
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