24/7 Practice Optical Retail: Ecommerce & Online Ordering.
Patients can order familiar, trusted products beyond opening hours while the transaction—and the ongoing professional relationship—remains connected to your practice.
Stop watching patients buy dry eye drops, macular vitamins, and optical accessories from Chemist Warehouse and Amazon. We deploy a streamlined practice e-commerce store that lets patients purchase recommended eyecare products directly from you 24/7.
Why Patients Buy Recommended Eyecare Elsewhere
You recommend specific dry eye drops, eyelid wipes, and macular carotenoid supplements during the consultation. But when the patient runs out 60 days later, they buy from discount pharmacies or online giants.
Losing Post-Consultation Rebuys
Patients love your product recommendations, but when their eye drops run dry on a Sunday evening, driving to your practice isn't convenient. They buy an inferior substitute at the local chemist.
Chemist Warehouse Counter-Staff
When patients ask a pharmacy clerk for 'the dry eye drops my optometrist recommended', they are often handed cheap, preservative-laden generic drops that exacerbate their ocular surface irritation.
The Fear of E-Commerce Hassles
Practice owners want an online store, but assume it requires warehouse inventory, complex shipping logistics, and hundreds of hours of coding.
A Curated Eyecare Store Built Directly on Your Website
We build and configure a clean, mobile-first store featuring your practice's recommended ocular health products.
Pre-Built Eyecare Product Catalog
Launch immediately with high-demand, optometrist-recommended products ready to sell.
- Dry eye therapies (Optimel Manuka drops, Hylo-Forte, Systane, Thealoz Duo, heat masks)
- Eyelid hygiene & blepharitis care (Blephadex, OCuSOFT, tea tree foam cleansers)
- Macular health vitamins (Macutec, MD Eyes, Lacritec, omega-3 supplements)
- Optical accessories, anti-fog solutions, polarized clip-ons, and reading glasses
Mobile-First Payment Experience
Frictionless checkout supporting Apple Pay, Google Pay, and major credit cards via Stripe.
- Patients complete orders in under 30 seconds on their mobile phone
- Automated branded receipts and order confirmation emails
- Funds deposited directly into your practice bank account with next-day transfers
Click-and-Collect or Home Delivery
Offer patients the choice between convenient in-clinic pickup or tracked Australia Post delivery.
- Automated Australia Post shipping rate calculations and parcel tracking
- Zero-cost 'Click and Collect' option that drives foot traffic back into your dispensary
- Automated packing slips formatted for quick front-desk dispatch
Subscription & Refill Sequences
Allow chronic dry eye and macular degeneration patients to subscribe for automatic recurring delivery.
- Monthly or quarterly recurring billing for macular supplements and eye drops
- Predictable, automated recurring revenue for the practice
- Ensures patients never lapse on critical preventative ocular nutrition
Turnkey Practice Store Deployment
Transform your practice website into a 24/7 revenue-generating digital storefront.
Curated Eyecare Store
Complete launch of your practice online store with up to 15 core dry eye, vitamin, and optical products.
- Full WooCommerce store configuration inside your existing site
- Up to 15 pre-configured clinical products with descriptions & images
- Stripe payment gateway, Apple Pay & Google Pay setup
- Australia Post live shipping & Click-and-Collect integration
- Front-desk order fulfillment workflow training
- Complete testing of mobile checkout flow
Full Optical & Clinical Store
Our comprehensive e-commerce deployment featuring extended catalogs, brand collections, and recurring subscriptions.
- Up to 40 products including sunglasses, frames, dry eye & vitamins
- Recurring subscription billing module for chronic therapies
- Automated post-appointment product recommendation email templates
- Inventory tracking & low-stock notification alerts
- Google Shopping & Meta Commerce catalog integration
- 30-day post-launch optimization & marketing guidance
Multi-Location Retail Suite
Enterprise e-commerce architecture for multi-clinic groups with distributed inventory.
- Multi-location store routing & local inventory allocation
- Centralized merchant accounts and unified accounting export
- Custom PMS integration for patient purchase history lookup
- Dedicated technical account manager & priority support
- Custom seasonal promotional discount campaigns
- Quarterly e-commerce performance reviews
Third-Party Retailer vs. Your Practice Store
Why patients prefer buying recommended eyecare products from their trusted optometrist.
| Purchasing Factor | Chemist Warehouse / Amazon | Your Practice Online Store |
|---|---|---|
| Product Guarantee | Risk of counterfeit drops, expired batches, or incorrect formulations | 100% genuine clinical-grade products verified by their optometrist |
| Practice Revenue | Practice earns $0 while third-party retailers pocket the margin | Practice retains 100% of retail profit margins on recurring product sales |
| Patient Loyalty | Transaction detaches patient from their eye care provider | Strengthens ongoing patient relationship between clinical visits |
| Prescription Alignment | Pharmacy staff frequently substitute with inferior generic drops | Patients receive the exact therapeutic formulation recommended in the consult |
| Convenience | Patients have to search multiple aisles or third-party web stores | Direct link sent from practice via SMS/Email for 1-tap reordering |
Our 5-Step Store Deployment Process
How we get your practice e-commerce store live in under 10 business days.
Product Selection
We review your preferred clinical dry eye, vitamin, and accessory brands.
Store Setup
We build your mobile-responsive store matching your practice colors and style.
Gateway & Shipping
We connect Stripe for payments and configure Australia Post live rates.
Order Simulation
We conduct test purchases to ensure seamless front-desk fulfillment.
Patient Launch
We provide promotional email and SMS templates to announce your new store.
Frequently Asked Questions
Clear answers to common questions about implementation, PMS integration, and practice workflows.
Not at all. When an order is placed, reception receives a simple email notification with a pre-formatted packing slip and shipping address. Packing a bottle of drops or heat mask into an Australia Post satchel takes under 2 minutes.
Yes. We include a prominent 'Click and Collect' option during checkout. Many patients love ordering online and popping into the practice to pick it up, which has the added benefit of bringing them back into your optical dispensary.
Yes, 100%. You have total control over all retail prices, bundle discounts (e.g. 'Buy 2 and Save 15%'), and shipping fees. We set up your initial pricing during onboarding.
No. Unlike other e-commerce platforms that take a percentage cut of your sales, OptomEdge charges zero transaction fees. You only pay standard merchant processing directly to Stripe (approx. 1.75% + 30c per domestic card).