Beyond Your Practice’s Four Walls: Why Your Website is an Essential 24/7 Productivity Engine
Editorial Note: An abridged version of this article was originally published in NZ Optics. This extended edition includes practical operational workflows, patient […]
The Optometry Marketer’s Free Toolkit: High-Impact AI, Automation & Low-Cost Strategies for Independent Practices
Editorial Note: An earlier version of this article was originally published in NZ Optics. This extended guide includes step-by-step AI workflows, practical […]
How to Run a High-Converting Optometry Practice Promotion in 2025 (Without Cheapening Your Brand)
Editorial Note: An abridged version of this article originally appeared in NZ Optics. This extended edition includes practical promotional campaign frameworks, staff […]
Specialty Eyecare Marketing: How to Attract High-Value Patients for Myopia Control, Ortho-K & Dry Eye
Editorial Note: An abridged version of this article originally appeared in NZ Optics. This extended guide explores strategic clinical positioning, buyer persona […]
Independent Practice Digital Essentials: The Core Online Foundations Every Optometrist Needs
Editorial Note: An abridged version of this article originally appeared in NZ Optics. This extended edition provides an independent practice digital audit […]
Optometry Practice Intelligence: The Essential KPIs and Metrics That Drive Practice Growth
Editorial Note: An abridged version of this article originally appeared in NZ Optics. This extended edition includes an independent optometry KPI benchmark […]
The Dos and Don’ts of Online and Social Media Marketing for Eyecare Professionals
Editorial Note: An abridged version of this article originally appeared in NZ Optics. This extended edition includes compliance guidelines for eyecare professionals, […]
Online Appointment Technology
Online Appointment Technology Patients looking to manage their busy schedules are increasingly looking to use online appointment technology to book their next eye exam. […]
Marketing Automation for Optometry
Patient Profiles We are living in a world where there are more tools and online services than ever before. Marketing Automation for […]
How much is a patient worth to you?
How much is a patient worth to you? This is a difficult and somewhat uncomfortable question to consider when thinking about your practice. […]
New vs. Existing Patients: Where to Start
New vs. Existing Patients: Where to Start? It’s one of the first questions that we get asked, and it’s often a source […]
Be Patient with Patient Reviews
Online Reviews & Patient Review Management Whether you know it or not, your practice has public facing profiles which exist online thanks to […]