End-to-End Execution: Comprehensive Campaign Management.
Campaigns keep moving without adding another permanent staff position. An experienced OptomEdge manager coordinates content, pages, communications and reporting around your practice priorities.
Stop watching great practice growth ideas stall due to lack of time. We provide dedicated, optometry-specialized campaign management that handles creative design, multi-channel rollout, ad monitoring, and revenue reconciliation.
Why Great Marketing Ideas Die on the Drawing Board
Most independent practice owners know what they want to achieve—launch an IPL dry eye clinic, grow Ortho-K fittings, or maximize EOFY optical dispenses. But without someone to manage the details, execution falls apart.
Inconsistent Execution
A practice launches a campaign with enthusiasm, but gets busy consulting. Creative assets aren't refreshed, ad bids aren't optimized, and the campaign fizzles out after 3 weeks.
Fragmented Agency Hell
Dealing with a separate SEO person, a freelance graphic designer, an ad copywriter, and your front desk creates coordination chaos and endless email ping-pong.
Reactive Last-Minute Marketing
Practices realize on June 15 that EOFY is two weeks away, rushing out a sloppy, unsegmented email blast that looks desperate and delivers mediocre results.
Senior Marketing Coordination Built Around Your Practice
Your dedicated OptomEdge campaign manager handles every stage of your practice marketing from annual planning to closed-loop revenue reporting.
Strategic Marketing Roadmap
We design a proactive 12-month promotional calendar aligned with the natural rhythms of independent optometry.
- Back-to-School Children's Vision & Myopia (Jan–Feb)
- Dry Eye & Screen Fatigue Relief (Autumn/Winter)
- Private Health Fund Optical Benefit Surges (May–June & Nov–Dec)
- Sun Protection & Polarized Eyewear Campaigns (Spring/Summer)
Complete Copy, Design & Landing Pages
Zero need to hire external freelancers. We handle all copywriting, graphic design, and digital landing page builds.
- AHPRA-compliant copywriting tailored to your practice tone
- High-resolution social graphics, in-clinic posters, and counter cards
- Mobile-responsive campaign landing pages and booking forms
Multi-Touch Synchronized Rollout
We orchestrate multi-channel deployment so your message reaches patients across every digital and offline touchpoint.
- Synchronized Google Ads, Meta campaigns, and local map promotions
- Segmented patient database SMS and email broadcasts
- Front-desk talking points and recall call scripts for reception staff
Commercial Accountability & ROI
We don't hide behind vanity clicks. We measure real chair bookings and reconciled PMS optical revenue.
- Monthly 30-minute executive review call with practice partners
- Clear metrics: Cost-Per-Acquisition, net dispensed revenue, and patient lifetime value
- Continuous campaign optimization based on real commercial data
Senior Marketing Leadership Without the Full-Time Salary
Select the management cadence that aligns with your practice growth goals.
Quarterly Campaign Lead
Dedicated coordination for 4 major strategic seasonal campaigns throughout the year.
- Quarterly strategic planning & campaign roadmap
- End-to-end management of 1 major seasonal push per quarter
- Complete creative production (copy, landing page, graphics, SMS)
- Ad campaign setup and continuous budget optimization
- Front-desk staff briefing sheets
- Quarterly revenue reconciliation & executive review
Full Practice Marketing Manager
Our most popular program providing ongoing monthly marketing leadership and continuous campaign execution.
- Dedicated Senior OptomEdge Campaign Manager
- Continuous multi-channel campaign deployment & ad management
- Monthly database email & SMS recall broadcasts
- AHPRA-compliant content, social calendar & Google Business updates
- Continuous landing page testing & conversion rate optimization
- Monthly 45-minute strategy call & comprehensive ROI reporting
Multi-Clinic Strategic Director
Comprehensive fractional CMO & multi-location campaign coordination for practice groups.
- Centralized marketing leadership across up to 3 practice locations
- Custom clinical niche expansion funnels (Dry Eye, Ortho-K, Keratoconus)
- Staff marketing training & front-desk conversion coaching
- Multi-PMS revenue attribution & executive partner reporting
- Unlimited ad-hoc marketing requests & priority SLA
- Bi-weekly partner review meetings
Full-Time In-House Hire vs. OptomEdge Campaign Management
Why independent practices achieve better marketing results at a fraction of the cost.
| Key Dimension | Full-Time In-House Marketing Hire | OptomEdge Campaign Management |
|---|---|---|
| Annual Overhead | $85,000–$110,000+ salary + super + payroll tax + leave | Predictable monthly retainer starting from $950/mo; zero employment overhead |
| Optometry Expertise | Rarely has clinical allied health experience; requires months of training | Decade of deep domain expertise in Australian independent optometry |
| Skillset Breadth | Usually specializes in one area (e.g. social media) but lacks coding/PPC skills | Full multidisciplinary team (copywriter, PPC specialist, developer, designer) |
| AHPRA Compliance | High risk of posting non-compliant patient claims | Strict 100% adherence to National Law and health advertising standards |
| Contract Flexibility | Difficult and costly to terminate employment if revenue slows | Month-to-month flexibility with zero lock-in contracts |
Our 5-Step Campaign Management Workflow
How we keep your practice marketing moving smoothly every single month.
Strategic Discovery
We audit your historical campaigns, patient demographics, and growth targets.
Roadmap Finalization
We map out your upcoming 90-day promotional calendar and key milestones.
Asset Production
Our team designs all landing pages, ad creatives, email copy, and print collateral.
Campaign Launch
We launch and synchronize multi-channel ads, emails, and tracking numbers.
Monthly Review
We meet monthly to review reconciled PMS revenue and optimize the next sprint.
Frequently Asked Questions
Clear answers to common questions about implementation, PMS integration, and practice workflows.
Typically less than 45 minutes a month. Your dedicated manager handles the heavy lifting, planning, creative production, and execution. You simply review and approve the monthly roadmap and review commercial performance.
Yes, absolutely. Many of our principal optometrists prefer having their Practice Manager or optical dispensing lead be the primary day-to-day contact, freeing up the consulting optometrist completely.
Yes. We take a holistic approach to practice growth: Google Search Ads, Meta campaigns, and local SEO are seamlessly coordinated with in-practice posters, recall SMS, and local doctor referral collateral.
All retainers operate on a flexible month-to-month basis with zero long-term lock-ins. You can scale your tier up during busy seasons or pause with simple 14-day notice.