Consistent Practice Marketing Done For You. Zero In-House Overhead.
Marketing becomes more consistent and efficient, with dedicated, industry-aware assistants focused on completing tasks your practice needs to grow and thrive daily.
Stop sacrificing evenings to write social posts or dispatch patient recall SMS broadcasts. Partner with a dedicated marketing assistant who already understands dry eye protocols, myopia management, and independent optometry workflows.
Why Practice Marketing Stalls Every Month
Every independent practice owner starts the month with great marketing intentions. But when consulting rooms are full and optical dispensing demands attention, marketing tasks inevitably slip.
The "Test Room" Trap
You went to university to practice clinical optometry, not spend nights formatting Canva graphics or wrestling with Mailchimp. When clinical caseloads peak, marketing stops completely—creating boom-and-bust booking cycles.
The In-House Salary Burden
Hiring a dedicated in-house marketing coordinator costs $80,000 to $105,000+ annually once superannuation, leave, and payroll taxes are factored in. For an independent 1-to-3 consulting chair clinic, this overhead rarely makes financial sense.
The Generic Freelancer Flaw
Hiring generic offshore virtual assistants often backfires. They do not know what Meibomian Gland Dysfunction is, they use overseas spelling, and they inadvertently publish patient testimonials that violate AHPRA National Law.
What Your OptomEdge Assistant Manages For You
From patient recalls and clinical social content to local GP referral letters, your assistant executes your marketing tasks with precision and clinical awareness.
Database & Recall Broadcasts
Reactivate overdue patients without overwhelming your front desk. We draft, segment, and dispatch targeted SMS and email reminders through your practice management tools.
- Lapsed 24-month comprehensive eye exam recall campaigns
- Private health fund optical rebate deadline reminders (June 30 & Dec 31)
- Contact lens re-order reminders and subscription follow-ups
AHPRA-Compliant Social Media
Maintain a consistent, professional presence across Instagram and Facebook that educates your local community rather than posting generic stock photos.
- Educational carousels on dry eye, myopia progression & UV protection
- Designer frame release announcements & optical collection highlights
- Practice culture, new optometrist introductions & community events
Google Business Profile Management
Ensure your practice stays at the top of local 3-pack search results with active Google updates, photo uploads, and professional review management.
- Weekly Google Business Posts promoting clinical niches & clinic hours
- Professional, courteous review response drafting for owner approval
- Optimization of local services, categories, and booking links
GP Referral Packs & School Screening Collateral
Strengthen collaborative relationships with local medical practitioners, diabetic clinics, and schools with branded, clinical-grade correspondence.
- GP clinical referral letters highlighting your anterior OCT & IPL technology
- Children’s vision screening flyers and information brochures for local schools
- In-clinic promotional posters, brochures, and recall counter slips
Simple, Predictable Monthly Retainers
Choose the monthly assistance tier that matches your practice size. No long-term contracts; scale up or adjust as your clinical priorities shift.
Starter Support
Ideal for solo independent practices seeking a consistent brand presence and active local listings.
- 4 Branded Social Posts per month (Instagram/Facebook)
- Monthly Patient Newsletter or database email
- Google Business Profile weekly updates & monitoring
- Basic website text, bio & opening hour adjustments
- Dedicated OptomEdge marketing coordinator
- Async task delegation via Trello or Email
Practice Growth
Designed for thriving practices looking to actively reactivate patient databases and promote clinical niches.
- 8 Branded Social Posts per month with custom graphics
- Bi-Weekly Patient Email Broadcasts (Newsletters & Promos)
- Targeted Recall SMS Campaigns (Sunix / Optomate lists)
- Google Business Profile active management & reviews
- Local Outreach Collateral (GP letters & school flyers)
- Priority turnaround on ad-hoc marketing requests
- Monthly 30-minute strategic review call
Full Practice Partner
Comprehensive marketing execution for multi-location practices or clinics expanding high-ticket clinical services.
- Comprehensive Multi-Channel Content (12–16 posts/mo)
- Weekly Patient Nurturing & Recall Dispatches
- Full Campaign Asset Production (landing pages, ads, print)
- Practice Referral Program development & maintenance
- Private Health Fund seasonal campaign coordination
- Direct collaboration with your practice manager
- Monthly performance analytics & forward planning
How OptomEdge Compares to Other Options
See why independent optometrists choose specialized marketing assistance over late-night DIY or generic outsourcing.
| Feature / Consideration | DIY Practice Owner | Generic Freelance VA | OptomEdge Marketing Assistant |
|---|---|---|---|
| Clinical Understanding | Expert knowledge, but zero time to execute | Zero clinical knowledge; needs constant guidance | Deep domain familiarity (Dry Eye, Ortho-K, Progressives) |
| AHPRA Compliance | Fully aware, but execution is rushed | High risk; unaware of prohibited testimonials | 100% compliant copywriting and visual assets guaranteed |
| Time Commitment Required | 10–15 hours/week of lost personal time | 5+ hours/week reviewing and correcting errors | Under 15 minutes/week of async review and approval |
| Optometry Software Acumen | Familiar with PMS | Never seen Optomate, Sunix or health booking widgets | Experienced with allied health CRM & booking integrations |
| Financial Cost | High opportunity cost (lost chair revenue) | \$25–\$40/hr with high error rates | Cost-effective fractional retainers with zero employment liabilities |
How We Work Together
A streamlined, low-touch workflow designed to fit smoothly into a busy optometrist's daily schedule.
Practice Onboarding
We review your brand guidelines, clinical specialties, optical collections, and preferred practice tone of voice.
Task Prioritisation
We establish your shared task queue (Trello or simple email) and map out your upcoming 30-day priorities.
Asset Creation
Your assistant drafts copy, designs social graphics, formats newsletters, and builds recall broadcasts.
1-Click Approval
You or your practice manager quickly review items with a single click before anything goes live to patients.
Live Deployment
We schedule and dispatch approved campaigns, monitor patient engagement, and report monthly outcomes.
Frequently Asked Questions
Common questions about task delegation, communication, and retainer flexibility.
We keep communication frictionless. You can submit requests via your dedicated practice Trello board, a private Slack/Teams channel, or simply by forwarding an email to your assistant. You don't need to write lengthy briefs—because our team already understands optometry terms, a brief message like "Draft a post on back-to-school eye checks" or "Send an SMS recall to 24-month lapsed patients" is all we need to get to work.
Every content piece produced by OptomEdge is written under strict guidelines that comply with the Australian Health Practitioner Regulation Agency (AHPRA) and the Health Practitioner Regulation National Law. We strictly avoid prohibited patient testimonials regarding clinical outcomes, ensure therapeutic claims are evidence-based, and provide clear condition disclaimers. Furthermore, nothing is published without your final approval.
Yes, absolutely. In fact, many of our most successful practices have their Practice Manager or optical dispensing lead act as the primary day-to-day contact. This frees up the principal optometrist entirely to focus on consultations while ensuring practice marketing runs reliably.
Retainers are flexible. If you have a busy campaign period—such as launching an Intense Pulsed Light (IPL) dry eye clinic or running our EOFY health fund campaign—you can easily add a temporary block of additional hours at your existing retainer rate with no penalty.
No. All OptomAssist retainers operate on a month-to-month basis. We earn your ongoing partnership through dependable execution and measurable value every single month. You can adjust your tier or cancel anytime with 14 days' notice before the next billing cycle.