Practice Insights

Online Appointment Technology

Online Appointment Technology Patients looking to manage their busy schedules are increasingly looking to use online appointment technology to book their next eye exam. This is a new opportunity for practices to use digital technology to work for them even outside of practice hours. In reality, website forms have been around for ages providing a simple way […]

Marketing Automation for Optometry

Patient Profiles We are living in a world where there are more tools and online services than ever before. Marketing Automation for Optometry is a technology which allows you to schedule your marketing activities and communications in advance, and in response to your customers actions as they interact with your business. For years, marketing automation […]

How much is a patient worth to you?

How much is a patient worth to you? This is a difficult and somewhat uncomfortable question to consider when thinking about your practice. The obvious answer is that collectively, your patients are priceless to your practice. However when looking into the business side of optometry, practices need to make money to survive – just to cover […]

  • 1
  • 2